As you work on growing your own following, on social media, or on your personal blog, it is important to frequently collaborate with people in your same industry, and related industries. Whether you specialize in beauty products, fashion, personal fitness or self-improvement, people in related industries can help feed your follower base.
1. Earn New Lead Sources
The first reason you should guest write blogs, or appear on related social media channels, is to expand your list of lead sources. New followers can come organically, based on the keywords you use, referrals from your followers’ friends, events, and especially, collaborative work with other people. Guest writing blog posts is a fantastic way to add yet another source of leads for your business.
2. Grow Traffic To Your Own Website / Channel
When you write a guest blog, you have the chance to provide links to your own blog, and list your social media handle so that people can find you after reading. Guest blogs aren’t just about giving free information away, you can also use them as an opportunity to plug your own products and services. A good ratio to consider is to have about 85% educational information about the given topic you are writing about, and 15% sales information.
3. Improve Your SEO With Backlinks
Usually at the end of your blog post, you can typically write a brief bio about you and your website. This is where readers can get a snippet telling them what you are about and what you can offer them by visiting your website. By including a link to your own website, you not only get free traffic, but you increase the value of your website, because Google recognizes that other websites deem you to be legitimate. It’s all about social proof.
4. Establish Yourself As An Expert
If you want customers to trust you, you have to earn it. Proving your expertise by writing an informative and inspirational guest blog is an excellent way to do just that. The better the information, and more helpful you are, the more people will trust and respect what you have to say. And the data shows that the returns are worth it.
5. Build Relationships
Building meaningful relationships is what it is all about. You want to build personable relationships with your followers and customers as well as people who could help you build your business. By writing guest blogs, you can build beneficial partnerships that will last for many years. In addition, people will be more willing to write guest post for your own site and collaborate on your own social media channel. It just takes one person to pay it forward.